What We Do

HOW2, a free information and advisory service, to primarily SME’s but also large companies, alongside functional support services that can deliver practical help in resolving business issues.

More Sales – More Money – Less Tax – Less Risk

Simple, no? The issue remains, that despite wanting to achieve all of the above, knowing where to look is the first and sometimes the largest hurdle. HOW2, a free advisory service, is there to eliminate the hassle of this process. In bringing together a vetted and ever expanding panel of companies and advisers, HOW2 strives to add value across a breadth of disciplines in the most cost efficient way possible… And that is by giving advice FREE to our members.

There is a need to give the SME sector the same tools and expertise available to large companies, often denied to them on the basis of cost or economies of scale issues. Too often businesses fail because the right help was not readily available at the right time and most importantly, at the right price. There are free government services to help you in your personal financial issues, but where are they for business? It is HOW2’s intention that you will find what are looking for here, free business advice sourced from reputable businesses.

Initial advice is always without obligation or cost and the choice is yours as to what elements are most important to you and your business. As a member, all of this actionable advice is FREE for you to use right now.

Offering functional support services that can be easily defined and understood is the key, general advice is important but in most cases the SME owner needs practical help in resolving the specific issues facing their business. HOW2 members can take as much or as little support as they wish, as HOW2 recognises that over time, the needs and potential worries of a business will change.


Even the largest corporations do not attempt to do everything themselves and recognise that some functions and services can be delivered more effectively by calling on specialist companies to complement and support their in house operations. However, it can be difficult to find this support and select the right business partners to work with. HOW2 have done the hard work for you.

HOW2’s pre-selected partners/providers offer a range of specialist services that will benefit and add value to any business, whilst recognising that although the mix of advice may change over time, the core principle of free HOW2 advice will not.

Each service will offer;

  • Free information and advice
  • Free, no commitment situation analysis providing an opportunity assessment, whether remotely, via telephone or through direct contact
  • Performance related fees and costs wherever possible
  • Value for money
  • Full service offering
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